Struggling to Scale Your DTC Brand with meta Ads?

🚀 Unleash your secret weapon to smash revenue targets and reduce CAC - Creative Strategy

🚨 Red light signs you need to improve your Creative Strategy

Stalled Growth: Reaching Your Scaling Ceiling

If your campaigns have plateaued and you can’t push them any further without compromising your KPIs, it’s a clear signal you need fresh creative thinking to unlock new growth.

Ad Fatigue: Struggling to Replace Winners

Even the best ads lose impact over time. A dedicated strategist keeps new angles, hooks, and formats flowing to maintain engagement and momentum.

Rising CAC: In Need of Cost-Effective Angles

When customer acquisition costs start creeping up, a creative strategist can refine messaging, optimise funnels, and test new approaches to bring costs down and profits up.

Why Creative Strategy matters

As AI continues to advance, the performance of your ads relies less on media-buying tactics and targeting tricks. Instead, it hinges on the quality, quantity, and variety of creative you produce.

The creative is now the targeting. Platforms like Meta use the content of your ads to find the ideal customers who resonate most. If you want to scale effectively, you need creative that truly connects with different audiences.

If creative strategy isn’t a main focus for your brand in 2025, you’ll be left dead in the water.

What I can do for your brand

Outcome: a constant flow of high converting creatives every month, keeping your ad account fresh with new concepts and iterations allowing you to scale your ad account to new highs within your KPI targets.

  • Research is arguably the most important part of the process. I go into depth to understand a customer’s pain points and desires, understanding demographics and what truly motivates their purchasing decisions.

    This is done by mining customer and competitor reviews, going on Reddit, YouTube, Blogs & articles etc.

  • Using performance data, I analyse which creatives are delivering results and why. I test, optimise, and refine campaigns, ensuring that every iteration drives better engagement, reduces CAC, and scales effectively.

  • I craft innovative concepts, compelling scripts, and clear visual direction tailored to your audience. Each idea is backed by research, designed to engage, and written to convert, ensuring every campaign stands out.

  • Once concepts are approved, we manage the content creation process— working with UGC creators, to ensure on-brand execution.

  • If you have RAW assets, I can re-edit and repurpose into new performance driven assets.

About me

I’m a Creative Strategist with extensive experience helping DTC brands drive growth through high-performing ad campaigns. I’ve worked with brands like HelloFresh, Dash Water, and Chilly’s, crafting innovative creative strategies that reduced CAC, increased engagement, and delivered measurable results.

With a strong foundation in visual storytelling from my time at a creative production company (Teralon Media) and performance marketing expertise gained at an agency (Bark.London), I bring a unique blend of creativity and data-driven decision-making to every project. My background with a chemical engineering degree adds an analytical edge, ensuring every campaign is both strategic and impactful.

Whether it’s scripting UGC ads, managing creators, or optimising ad performance, I thrive on helping brands stand out in competitive markets and scale profitably. If you’re looking for a partner to elevate your advertising and drive results, let’s collaborate.

  • High Success Rate, Proven Results

    A high percentage of my creatives deliver exceptional results and exceed performance benchmarks.

  • 4+ Years E-Commerce Experience

    Combining creative strategy, performance marketing, and dropshipping experience to drive strong results.

  • Full-Cycle Creative Expertise

    Having worked across filming, editing, scriptwriting, and media buying, I can seamlessly brief and collaborate with creators to deliver impactful campaigns.

Highlighted Projects

DASH Water

(In collaboration with Bark.London)

By identifying a key angle in customer reviews, we developed an ad positioning DASH as a healthy alternative to sugary and “diet” fizzy drinks.

This UGC ad became a top performer, driving the campaign’s success for over six months. It dominated the ad spend, surpassed previous CAC benchmarks, and garnered millions of views, showcasing its lasting impact and resonance with the audience.

Chilly’s

(In collaboration with Bark.London)

Upon the launch of Chilly’s new Series 2 Flip bottle, a fresh campaign of creative content was introduced.

Among the new assets, this UGC ad emerged as a standout performer, maintaining top performance for over six months. It captured the majority of ad spend, exceeded previous CAC benchmarks, and generated millions of views, solidifying its impact within the campaign.

Hello Fresh

(In collaboration with Bark.London)

A recent project with HelloFresh focused on highlighting the convenience, affordability, and deliciousness of their service, as identified through customer research.

The campaign was designed to align with these core benefits, delivering a message that resonated with busy individuals seeking fresh, healthy meals without the hassle.

Breakdown of Highlighted Projects

FAQs

  • We’ll begin with a free Creative Strategy consultation to identify how I can add value to your brand and ensure we’re the right fit for each other.

    If we decide to move forward, we’ll proceed with onboarding and kick off the collaboration from there.

  • My services are billed at a day rate of £400.

    Please note that any additional fees for creators or collaborators involved in the project will be charged separately and added to the final cost.

  • We mainly focus on Meta (Facebook and Instagram) and TikTok.

  • There’s no long-term commitment for consultations. For ongoing projects or support, we’ll set a clear timeline that works best for your needs.

  • If you have them, you can provide us with access to any existing raw assets you have, such as images, videos, UGC, and more.

    I can handle managing the content with UGC creators.

  • Depending on the project, filming content myself is a service I can provide. In certain circumstances it may be optimal for me to create an initial UGC ad which can then also be used as part of the brief to send to other creators.

    Managing other content creators to shoot content for your brand is also part of my service.

    I also offer content creation as an individual service if that is what you require.

  • No, you can fit what works for your brand. You can use my full package creative service, or pick and choose what suits you.

    For example you may already have creators and video editors, and just need help with research, concept ideation and scripting.

    I can also provide content creation as an individual service.

  • Most clients I work with already have a media buyer, but if needed I can also provide this as a service.

  • Once we’ve had our consultation, you can expect initial strategies or concepts within 5–7 business days, depending on the project scope.

  • Yes, if we’re working on a recurring basis, there are no long-term contracts. You can pause or end the collaboration at any time with proper notice.

  • Definitely! I’m here to guide you through the process and provide clear, actionable steps to help you start running effective campaigns.

  • I primarily work with e-commerce DTC brands but am happy to discuss opportunities with other industries if my expertise aligns with your goals.

Book Your Free Consultation

Schedule a free consultation with me to find out how you can scale your brand with creative strategy.

On this call you will get:

  • A Proven Creative Strategy Framework

  • Insights Into Audience Pain Points and Desires and Key Marketing Angles you Should be Using

  • Tailored Recommendations for Your Brand